In this workshop you will learn what digital marketing is and how you can use it for your business.
- SEO – Learn what Google looks for when ranking your website and how to get above the competition.
- Blogging – The importance of content marketing, why you should set up a company blog and how to do it effectively.
- Social media – An overview of of the platforms and how best to use them.
- PPC – A look at Google Adwords and using pay-per-click adverts to promote your business online.
- Email marketing – Email is alive and kicking and why you should be using it.