Date/Time
Date(s) - 19th September 2019
10:30 am - 1:00 pm

Business Branding and Personal Branding

  • Why branding is important
  • Discussion of personal brands
  • Links between emotion and information

Personal Branding and the Communications Mix

  • The impact of personal branding
  • Personal branding and reputation
  • What contributes to your personal brand?
  • Understanding and influencing what you can control vs what you can’t control

Your Personal Brand

  • Using your personal brand to differentiate your product / service and business
  • What is your current personal brand?
  • Description of each other’s personal brands
  • Accuracy of descriptions

Creating a Personal Brand Action Plan

  • Taking control of your personal brand
  • Exercise to review current personal brand
  • Top 1-3 actions you can start straight away that will help develop your personal brand.

Email formationzone@plymouth.ac.uk to book your place.

 

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