Date(s) - 14th June 2021
About this event
Register for the Retail Recovery Programme and gain access to three virtual workshops running throughout the week, for retail and online businesses in Taunton, Bridgwater and surrounding areas.
This is a great opportunity to receive free training to support the re-launch of your business post-Covid and showcase your business online in this expanding digital world.
Take a look at the schedule below to see the workshops on offer.
Social media for online retail businesses
Monday 14th June – 1:00pm-3:30pm
As a retailer, you’re most likely aware how important social media is. An active social media presence will enhance brand awareness, trust and reputation. These elements help to increase your sales and enable you to develop a community of online advocates for your business. But how exactly do you become successful on social media? How do you create a sustainable social media strategy? How can you be sure customers will engage and interact with your business? In this workshop, we take a look at the following: How to get customers to connect with your business on social media, A list of tools to help you start collecting insights about your customer base, Tips to help you create your first social media strategy
Tuesday 15th June – 1:00pm-3:30pm
The world of eCommerce and selling online has come a very long way in the past few years, and there’s more competition than ever. Our straight forward, no fuss workshop, will guide you through setting up a successful online shop, establishing your online selling strategy, online customer service, payment options and the rules for online and distance selling.
Digital Marketing Strategies for Retail Businesses
Wednesday 16th June – 9:30am-12:00pm
Is it time for you to take a more planned approach to your digital marketing? This workshop will help you to develop your own digital marketing strategy. Learn how to build a digital marketing plan to reach your customers, raise awareness, interest and a create desire to purchase your products. You will be introduced to six digital marketing channels and learn how to set up your own SMART digital marketing goals by choosing your primary and secondary channels. You will also be shown how to build your customer persona and effectively measure your success. We will take you through the key activities and decisions you’ll need to make in order to create your own digital marketing strategy.
Register now and a member of our team will be in touch to sign you up to the programme. You will then receive a welcome pack, access to each of the workshops and will complete the week with a Digital Support Plan in place, ready to reinvigorate your business!
This course is part of the Retail Recovery project, a programme of free business support and training, delivered by Cosmic in partnership with the Heart of the South West Growth Hub.
*Businesses must meet eligibility criteria.
Businesses defined as Small to Medium Enterprises (SMEs) – defined as employing less than 250 people and with a turnover below £2million.
Businesses need to be retailers based within Devon, Somerset, Plymouth and Torbay.