Date(s) - 06th December 2018
10:00 am - 1:00 pm
An exciting new workshop for TDA Business, hosted by digital marketing expert Andrew Leon Walker.
Join TDA and take advantage of this fantastic opportunity to get to grips with content marketing.
Content marketing has become one of the most important aspects of online marketing, driven in part by Google’s algorithm changes but also because of the way your customers and prospects now search online for solutions to their problems.
Savvy marketers are coming to understand the need to place content marketing at the heart of their marketing strategy but it’s not just a matter of uploading the occasional blog post.
Over this half-day session, you can learn:
• What content marketing is all about
• Why quality content will boost your search ranking
• How to identify and engage your target audience,
• How to use content to generate more quality leads
• Why you need a blog
• The importance of the editorial calendar
• Why content is so important for social media success
• How to target content for each stage of the buying process
By investing your time in this content marketing workshops you’ll be able to create a sustainable content marketing plan that you can put into action immediately.
Andrew brings a wealth of digital marketing knowledge to share. With over 25 years of experience, he has provided marketing workshops and presentations on behalf of the Chartered Institute of Marketing. A CIM Qualified Marketer, a Hubspot Certified Inbound, Content and email Marketer, a graduate of Google’s Squared Online Digital Marketing Programme and a Google Analytics and PPC Qualified Individual.
Come along, drink coffee and network with your peers. Parking is available.
This is a fantastic workshop that you won’t want to miss.