Date(s) - 17th November 2020
10:00 am - 1:00 pm
This masterclass will provide you with the knowledge and skills to adapt your website to local language and culture in your target market(s).
PLEASE NOTE: This is a two day masterclass taking place between 10.00 – 13.00 on the 17th and 18th November, please ensure you are available on both mornings to take part in this masterclass.
What will I learn?
You will learn how, when it comes to targeting new territories, the internet is not created equally. Our workshop will give you a proven model to apply to your marketing, both digitally and offline. You will also learn how the major search engines and reward or penalise websites and how to ensure that your sites are fit for purpose in today’s global marketplace. You will also understand how, when it comes to global markets, Google isn’t the only player in town.
On completion of this masterclass, delegates will understand and appreciate:
Using plugins to take the strain
Polylang / WPML / WeGlot
Dealing with currencies
International site structures
SEO for International audiences
Who is this masterclass for?
If you are an established owner or marketing manager of a business in the South West of England and are looking to explore new markets overseas, or improving the way you communicate with your overseas audiences then this workshop is for you. This event is best suited to those with an annual turnover exceeding £500,000. Spaces are limited to one person per company.
Please Note: We will send you details of the online platform and login details prior to the event.