A robust sales and marketing strategy is at the heart of all successful businesses. Getting started and selecting the right channels to be relevant to your audience can seem daunting if you are new to it. You need to be sure you are choosing the correct tactics to maximise return on investment for your sales and marketing efforts.

There are 3 key things to consider when establishing your sales and marketing strategy:

Who are your audience?

Identifying your customers and understanding their needs is key to being able to deliver effective marketing to that group in order to maximise sales.

What are your sales goals?

Setting yourself realistic objectives and goals will help you to remain focused and monitor the impact of your marketing and sales activity.

Will you reach them?

Selecting communication channels that your customers will respond to and that will work for your brand, product or service is key.

Business support programmes with a sales and marketing focus and free or part funded events for businesses offering support on this subject are listed below.

Useful Links

business-support-icon-60px-01Business support programmes

    • Growth Hub's Growth Support Service
    • Devon
    • Fully funded one to one advice session with a Business Adviser providing you with an opportunity to speak to an expert adviser about your ambitions.
    • Read more
    • Prince's Countryside Fund (The) - 1 to 1 Digital Mentoring
    • Dartmoor
    • Free 1 to 1 digital mentoring for farming businesses in Dartmoor and Exmoor.
    • Read more
    • Start Up and Grow
    • Devon
    • Business support for pre-start businesses offering up to 12 hours assistance. Supporting businesses to start trading, create employment and develop their product offering.
    • Read more
    • Enhance Social Enterprise - Heart of the South West
    • Devon
    • Existing social enterprises will be supported to develop and launch new products and services as well as entering new markets. There will also be support for voluntary and community sector groups that want to transition into trading social enterprises as well as budding social entrepreneurs in need of help to develop their ideas to start trading
    • Read more
    • South Hams Business Support
    • South Hams
    • A range of fully funded advice and guidance for new or existing businesses in the South Hams District Council area.
    • Read more
    • Growth Support Programme
    • Devon
    • This programme provides eligible businesses with up to 12 hours of support from a local business adviser, focusing on key business topics such as Digital, Finance, HR, Marketing and Innovation. The Programme is part funded by the European Regional Development Fund.
    • Read more

icon-events-60pxEvents and workshops

    • BIP - Marketing Made Easy
    • 08 January 2019
    • Okehampton
    • Read more
    • BIP - Business Website Essentials
    • 16 January 2019
    • Okehampton
    • Read more
    • BIP - Digital Marketing Basics
    • 24 January 2019
    • Okehampton
    • Read more

Get in touch

Contact the Growth Hub team to find out about support available locally.

03456 047 047

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