A robust sales and marketing strategy is at the heart of all successful businesses. Getting started and selecting the right channels to be relevant to your audience can seem daunting if you are new to it. You need to be sure you are choosing the correct tactics to maximise return on investment for your sales and marketing efforts.

There are 3 key things to consider when establishing your sales and marketing strategy:

Who are your audience?

Identifying your customers and understanding their needs is key to being able to deliver effective marketing to that group in order to maximise sales.

What are your sales goals?

Setting yourself realistic objectives and goals will help you to remain focused and monitor the impact of your marketing and sales activity.

Will you reach them?

Selecting communication channels that your customers will respond to and that will work for your brand, product or service is key.

Business support programmes with a sales and marketing focus and free or part funded events for businesses offering support on this subject are listed below.

Useful Links

business-support-icon-60px-01Business support programmes

    • Inspire - Heart of the South West Scale-Up Programme
    • Devon and Somerset
    • Support programme for businesses in the Heart of the South West area looking to Scale-up.
    • Read more
    • Prince's Countryside Fund (The) - 1 to 1 Digital Mentoring
    • Dartmoor
    • Free 1 to 1 digital mentoring for farming businesses in Dartmoor and Exmoor.
    • Read more
    • South Hams Business Support
    • South Hams
    • A range of fully funded advice and guidance for new or existing businesses in the South Hams District Council area.
    • Read more
    • Get Set For Growth - Somerset
    • Somerset
    • GetSet for Growth offers fully funded marketing and finance expertise to ambitious businesses with the potential to grow.
    • Read more

icon-events-60pxEvents and workshops

Sorry, there are currently no resources available.

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