A robust sales and marketing strategy is at the heart of all successful businesses. Getting started and selecting the right channels to be relevant to your audience can seem daunting if you are new to it. You need to be sure you are choosing the correct tactics to maximise return on investment for your sales and marketing efforts.

There are 3 key things to consider when establishing your sales and marketing strategy:

Who are your audience?

Identifying your customers and understanding their needs is key to being able to deliver effective marketing to that group in order to maximise sales.

What are your sales goals?

Setting yourself realistic objectives and goals will help you to remain focused and monitor the impact of your marketing and sales activity.

Will you reach them?

Selecting communication channels that your customers will respond to and that will work for your brand, product or service is key.

Business support programmes with a sales and marketing focus and free or part funded events for businesses offering support on this subject are listed below.

Useful Links

business-support-icon-60px-01Business support programmes

    • Heart of the South West Scale-Up Programme
    • Devon and Somerset
    • Support programme for businesses in the Heart of the South West area looking to Scale-up.
    • Read more
    • Growth Hub's Growth Support Service
    • Devon and Somerset
    • Fully funded one to one advice session with a Business Adviser providing you with an opportunity to speak to an expert adviser about your ambitions.
    • Read more
    • Prince's Countryside Fund (The) - 1 to 1 Digital Mentoring
    • Dartmoor
    • Free 1 to 1 digital mentoring for farming businesses in Dartmoor and Exmoor.
    • Read more
    • Enhance Social Enterprise - Heart of the South West
    • Devon and Somerset
    • Existing social enterprises will be supported to develop and launch new products and services as well as entering new markets. There will also be support for voluntary and community sector groups that want to transition into trading social enterprises as well as budding social entrepreneurs in need of help to develop their ideas to start trading
    • Read more
    • South Hams Business Support
    • South Hams
    • A range of fully funded advice and guidance for new or existing businesses in the South Hams District Council area.
    • Read more
    • Growth Support Programme
    • Devon and Somerset
    • This programme provides eligible businesses with up to 12 hours of support from a local business adviser, focusing on key business topics such as Digital, Finance, HR, Marketing and Innovation. The Programme is part funded by the European Regional Development Fund.
    • Read more

icon-events-60pxEvents and workshops

    • Small Business Masterclass: LinkedIn Q&A
    • 27 January 2021
    • As part of our Small Business Masterclass series, join us for a free, hour long LinkedIn Q&A with award winning social media trainer, Jennifer Corcoran.
    • Read more
    • Marketing Made Easy
    • 28 January 2021
    • Want to learn how to attract and retain customers?
    • Read more
    • Digital Marketing Strategies for Tourism Businesses
    • 09 February 2021
    • Are you a tourism business in Somerset that needs some help selling online and assistance with your digital marketing?
    • Read more
    • Introduction to Business Marketing Webinar (Foundation Module)
    • 17 February 2021
    • Foundation training to help you understand how to market your business.
    • Read more
    • Introduction to Business Marketing Webinar (Foundation Module)
    • 17 March 2021
    • Foundation training to help you understand how to market your business.
    • Read more

Get in touch

Contact the Growth Hub team to find out about support available locally.

03456 047 047

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