09 August 2017

A professional chef from Devon who helps businesses market their products through recipes and food photography is reaching a wider audience thanks to support from Heart of the South West Growth Hub.

Lottie Francis, founder of Look to Cook, is expanding her recipe development and food photography agency after receiving support from the Growth Hub.

Lottie Francis, who founded Look to Cook, is now working across many sectors including food and drink to create recipes and eye-catching food photographs to provide digital marketing content for businesses.

In addition to working alongside Waitrose developing recipes, she works with a number of other clients including a company selling stylish wipe clean tablecloths and a company that specialises in producing clothes for children with eczema.

Lottie has been supported by Growth Hub Online Business Adviser, Laura Daniel.

Based in the Blackdown Hills, Lottie said: “I have been really impressed with the support I have received.

“Laura was quick to respond to my enquiry and she really understood my business and my objectives.

“One of the main areas of support has been introducing me to the Growth Support Programme where I have been able to find out about food and networking events in the region.

“Building contacts within the food industry is a key aim for me and this support has helped me widen my network.”

Laura was also able to signpost Lottie in the direction of social media and SEO training provided by the Get Up To Speed scheme. Lottie attended a free ‘Getting to Grips with SEO’ workshop as a result.

She said: “As I look to target a wider range of sectors across the country, it’s important to improve my website ranking through SEO and maximise my social media presence. The training has highlighted areas for me to action that will really help me to promote my recipe development and food styling business.”

The Growth Support Programme will also provide help to develop her marketing strategy.

Lottie added: “Getting direction and advice has been key to helping me develop my business. Laura and the team have been excellent in their support.”

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