Amazon has announced a new initiative which will allow sellers to expand their business to nine European stores with just a few clicks. The European Expansion Accelerator (EEA) will support all active sellers on Amazon, making it easier for them to list their products in all of Amazon’s European and UK stores, in turn giving customers access to millions of products.
EEA is an automated expansion solution that connects standalone Amazon tools, eliminating the need for sellers to navigate several different tools and reduce the time it takes to expand their business into multiple European stores.
Under the new accelerator, Amazon selling partners can log into Seller Central, discover the stores they are not yet selling in and click to expand into those markets. With EEA, businesses will be able to carry out account registration and set-up, translations, listing, shipping setup, product eligibility checks and catalogue customisations automatically in under three business days. The new solution achieves this by triggering multiple existing Amazon tools (e.g. List-Once-Sell Globally, Build International Listings) to complete end-to-end expansion in one or more stores, without the need for sellers to use different tools.
Read more on the Amazon news pages here.
