Hurd & Co

Hurd and Co is an award-winning knitwear & country gift brand & community. A Somerset-based business established in 2016 Hurd & Co is much more than just a knitwear brand, hosting community knitting groups & tutorials. Owner Dawn Hurd approached the Growth Hub because she had started the business as a hobby and now wanted help and guidance to explore her strategic business model and digital priorities.

Dawn booked on for a 1-2-1 Digital Business Review with Peter in Autumn 2023. He quickly identified that Dawn had a fantastically creative brain in developing new business ideas. The challenge was to focus on the best ideas only; and drive these new business ideas digitally to success. Peter helped Dawn to identify and rationalise the three stands of her business operations.

By identifying her proactive B2C high-value sectors, attracting and retaining suitable strategic partners and leveraging her rapidly growing loyal B2C client base, Dawn’s business is sure to go from strength to strength.

Dawn says ‘Peter encouraged me to dream bigger and strive for more, pushing beyond what I thought I was capable of. He was incredibly intuitive and really made me see the difference between a ‘hobby’ and a profitable business. I would jump at any opportunity to work with him again.‘